Best Western Green Towel Packaging

At Glyphics Design we like to get off the computer as much as possible, whether it’s taking photographs, acquiring textures, sketching or painting. Whatever it takes to get the creative juices flowing. We recently did a job for Best Western. The packaging job was to promote their new green towels that dry more quickly and are on the forefront of green thinking.  To get all their hotels around the world to change over is a great step for the environment. Nice going BW!
Best Western Green Towel packaging by Glyphics Design

Best Western green towel packaging

I wanted a natural, almost primitive, child-like innocence to emit from this design so started by sketching and then moving to water color paper to get a nice texture. We worked with an existing die-cut line but then ended up changing it to have a more organic look, while encompassing the copy and the towel samples in the best way.
Preliminary sketches for Best Western packaging by Terry Duffy

It’s great when you really like your client, you’re allowed to be creative and you get paid for it. Not only did we get off the computer to paint and sketch but then I ended up taking the loose sketches on the road with me and did a painting over the sketches just for fun.
Best Western green towel design art side project

I love the smell of ink. Play-Doh not so much. Doing a press check and smelling ink and watching it absorb into paper makes me happy, especially when the job looks the way I want it to. Here’s the Best Western job on pallets at Ironwood, who did a great job.
Pallet of freshly printed green towel packaging at Ironwood Litho

4 Responses to Best Western Green Towel Packaging
  1. Becky
    August 30, 2011 | 7:46 pm

    What a fun job to work on, start to finish.

  2. dakota
    August 31, 2011 | 9:21 pm


  3. Lisa
    September 1, 2011 | 6:32 pm

    I continue to be awed by the levels and depth of creativity you employ in service of your clients. Not to mention the GORGEOUS and impressive results!!!

  4. Kyle
    September 6, 2011 | 7:46 pm

    It was a fun project to watch transform from concept to finished product. Thank you Terry and Becky for all of creativity and attention to detail!

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