At Glyphics Design we like to get off the computer as much as possible, whether it’s taking photographs, acquiring textures, sketching or painting. Whatever it takes to get the creative juices flowing. We recently did a job for Best Western. The packaging job was to promote their new green towels that dry more quickly and are on the forefront of green thinking. To get all their hotels around the world to change over is a great step for the environment. Nice going BW!
I wanted a natural, almost primitive, child-like innocence to emit from this design so started by sketching and then moving to water color paper to get a nice texture. We worked with an existing die-cut line but then ended up changing it to have a more organic look, while encompassing the copy and the towel samples in the best way.
It’s great when you really like your client, you’re allowed to be creative and you get paid for it. Not only did we get off the computer to paint and sketch but then I ended up taking the loose sketches on the road with me and did a painting over the sketches just for fun.
I love the smell of ink. Play-Doh not so much. Doing a press check and smelling ink and watching it absorb into paper makes me happy, especially when the job looks the way I want it to. Here’s the Best Western job on pallets at Ironwood, who did a great job.